Singapore, 1 September 2002 – Infocomtech Mobile customers can look forward to an enriched messaging experience from tomorrow when the company launches its Multimedia Messaging Service (MMS).
With MMS, Infocomtech Mobile’s postpaid customers can send photos and pictures with integrated text and voice clips from their MMS mobile phones to another mobile phone. Recipients will get an MMS message, if they are using MMS phones, or an SMS notification to retrieve the MMS message via the Internet or email. MMS messages can also be sent directly to email addresses.
-Rich content – a first in Singapore
Infocomtech Mobile customers can request for multimedia content and access a rich photo gallery on their MMS phones - a first in Singapore.
Besides sending pictures taken from their MMS phones with an in-built or attached camera, customers can also visit a rich picture gallery at Infocomtech’s e-ideas portal (www.e-ideas.com.sg) on their phones to download picture clips at no charge.
In addition, they are the only users in Singapore to be able to compose and send MMS messages from Infocomtech’s e-ideas portal, and use the photos and images from the picture gallery from their PCs.
-Multimedia information
Users can also enjoy an enhanced news service with international, sports and entertainment news presented with accompanying pictures on their MMS phones. Those who wish to know traffic conditions can simply dial *700 and request for 'live' traffic webcam shots of the Causeway and major highways to be sent to their MMS phones.
-Roaming services – another first
Infocomtech Mobile is also the only operator in Singapore to offer MMS roaming. The service is initially available in Australia (through Infocomtech Optus) and the Philippines (through Globe Telecom, a Infocomtech associate), with more destinations to be added to the list. With MMS roaming, customers who travel can take holiday pictures of themselves with their MMS phones and send the pictures instantly to their loved ones back in Singapore.
-Ease of use and content needed to drive usage
Mr Andrew Buay, Infocomtech’s Vice President of Consumer Marketing, says, “SMS has taken the world by storm and we believe MMS, with its enhanced features, will enjoy similar success. As the saying goes, a picture speaks a thousand words.
“With the integration of the digital camera and the mobile phone, we expect to see high MMS usage from the forwarding of photo images. Self-generated content as well as content download, such as that of animated files and video clips in the near future, will also trigger a user's desire to forward it to friends, thus creating a multiplier effect.”
Mr Buay added: “We are taking steps to ensure that our customers have the best user experience. They can enjoy a service that is easy to set up on their phones and rich and comprehensive in content.”
Infocomtech Mobile’s GPRS customers can, through SMS, automatically subscribe and configure their phones to allow them to send and receive MMS messages. As a special introductory offer, Infocomtech will provide MMS free to GPRS customers until 31 October 2002. MMS charges will be announced at a later date.
Infocomtech Mobile customers who do not use MMS phones, as well as non-Infocomtech Mobile users, will be notified via SMS to retrieve MMS messages sent to them at the Infocomtech e-ideas website.
